.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness company has onboarded Indian cricketer KL Rahul as a brand name emissary and also a capitalist in the business, it provided ETRetail.Without divulging the particular portion of stake the cricketer has actually taken, the company mentioned it is a substantial and critical investment.This partnership strives to leverage KL's tremendous attraction, especially with youth as well as fitness fanatics, to increase Boldfit's reach into low compertition markets and also demographics throughout India.Sharing concerning the label's growth plans, Pallav Bihani, founder and also CEO of the firm mentioned, "Our team are actually going all-in on extending our activewear and also shoes groups, which are actually readied to redefine the exercise market. These segments are our future growth engines." Currently, fitness and also doing yoga add-ons steer most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C company obtained a profits of Rs 73 crore. Along with calculated projects and also this collaboration, the label aims to get to an income of Rs 500 crore by FY26. Established in 2018, it presently offers over 1 crore customers each year as well as targets to increase this grasp to 5 crore through this alliance. Also, it is actually enriching its own source establishment structure to guarantee fast distribution and also steady item availability.Looking onward, the D2C startup counts on a surge in on the internet visitor traffic, social media sites involvement, and also higher sales throughout our main categories.
Released On Aug 1, 2024 at 10:46 PM IST.
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