.New Delhi: Dependence Retail considers to prolong Superdry into the athleisure portion which will certainly put it in direct competition along with leading sports apparel labels like Nike, Adidas and Asics.Last year, the English style brand name had actually inked a joint project agreement with Dependence Brands for the sale of Superdry's trademark assets in India, Sri Lanka, and also Bangladesh for u20a4 40 million (virtually 405 crore at the moment). Superdry's foray into the athleisure segment in India are going to be an initial for the firm around the globe, with numerous stores readied to be opened around India. At first, the firm will definitely sell apparel, and also later on shoes after securing BIS qualification." The business has been actually focusing on a retail format for athleisure products, which has observed a rise sought after since the pandemic. It could absorb French retailer Decathlon additionally along with big style shops, while Superdry sporting activities will definitely be mid-size retail stores," pointed out a shopping center driver knowledgeable about the development.Reliance Retail performed not reply to ET's queries.Sales of leading sporting activities brand names have actually run in the past pair of years, driven by boosting recognition concerning fitness as well as surging demand for athleisure wear. With a population of much more than 1.4 billion, India is one of the fastest-growing and most extensive international markets for sportswear and also shoes companies.Most global labels have been all around in the nation for more than 20 years and also have actually developed via alliances along with cricket and also various other showing off activities. The more recent entrants, nevertheless, have been actually positioning themselves as pleasant lifestyle and also routine sportswear companies. India is viewing improving passion in sports including kabaddi, soccer, volley ball, hockey and also badminton.Superdry got in the country in 2012 in partnership with Dependence Brands, a venture of Reliance Retail Ventures Ltd (RRVL). RRVL possesses alliances with individual fashion trend brand names in sections like luxury, bridge-to-luxury as well as high-premium and also high-street way of living like Armani Swap, Burberry, Bally, Canali, Diesel, Gas, Hugo Manager, Hamleys and also Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Reliance Brands additionally obtained plaything seller Hamleys in 2019.
Released On Aug 3, 2024 at 09:31 AM IST.
Join the area of 2M+ market experts.Register for our bulletin to get most recent ideas & review.
Download ETRetail Application.Receive Realtime updates.Conserve your much-loved posts.
Browse to download and install Application.